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The great majority of retailers today allow customers to shop via multiple channels. Because of the disparate infrastructures that typically underlie these individual channels, consumers who "channel hop" often face a fragmented, inconsistent, and inflexible shopping experience. This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives. Download this white paper now to learn more about how to achieve cross-channel success.
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