The Changing Face of PR
Published by Cymfony on Oct 19, 2006 Three forces changing the practice of public relations have been gathering momentum for the past several years: overlap with marketing, pressure to quantify results, and a new influence dynamic brought about by the growth of blogs and social media. This white paper summarizes the status of these trends and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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