Establishing a Culture of Measurement – A Practical Guide to Business Intelligence

Published by Information Builders on Nov 11, 2003

By providing a window into vital information, BI enables companies to improve the way they do business. Companies are empowered with the ability to offer products and services at the lowest possible cost and with the greatest amount of efficiency and productivity possible -- while returning the highest revenues and profits. Companies implement BI effectively through a four- phase business intelligence improvement cycle (BIIC). A healthy BI strategy should be viewed as the sum of four major components that fit together in a constant cycle.

These four components are:

• Measure
• Analyze
• Plan
• Improve