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Tracking ROMI: Getting More Out of Your Marketing Investments

Published by SkillSoft on Jun 10, 2009
This ExecBlueprint discusses how marketers can now take advantage of the latest marketing principles to plan campaigns, set targets, and predict results. Using specific examples, four marketing professionals share how a combination of high-tech tracking methods and old-fashioned employee motivational practices enabled their companies to demonstrate a satisfactory ROMI on many marketing campaigns. Learn more today!
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