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Sales Force Automation Case Study: TaylorMade Golf, Inc.

Published by AT&T on May 14, 2008

Wholesale sales representatives sell TaylorMade golf clubs, clothing and accessories to more than 10,000 retail outlets. TaylorMade executives concluded that if the company could automate these value-added sales force services, which were requiring more than 60% of the company's 100+ wholesale representatives' in-outlet time, the overhead savings and increase in sales revenue could be significant.

Read how TaylorMade addressed this challenge in this case study.
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