Using RenderX for TransPromo in a High Volume Statement Print Application
Published by RenderX on Apr 19, 2008 TransPromo, also known as "statement based marketing", integrates a TRANSactional document with proactive PROMOtional marketing. TransPromo provides an opportunity to blend marketing messages with must-read transaction statements such as invoices, statements, benefit confirmations, explanations, and other notifications to influence behavior and ultimately drive business volume. Banks, utilities, retailers, and credit card companies are now incorporating highly tailored messages based on the consumer's buying habits into transaction documents to provide promotion information relevant to their specific needs and interests. If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX. Download this paper to learn more.
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