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Generating More Sales at a Lower Cost: The Return-on-Investment (ROI) Case for Webinars

Published by Citrix Online UK on Feb 01, 2008
This white paper presents an overview of lead generation webinars, outlines the benefits of webinars, offers one webinar ROI model, and puts forth some webinar best practices to help you get more qualified sales opportunities at a lower cost and improve the ROI of your webinars.
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