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Many companies have realized significant value through automating their supply chain with B2B processes. B2B has made an impact and added value, yet inherent problems exist within the traditional model that prevent it from being a sustainable solution in today’s business environment. New business challenges arising from everexpanding communication standards, and changing customer expectations and the demanddriven economy have created a need for a new approach that goes beyond B2B. Business Community Management is a strategic vision that creates a comprehensive view of the supply chain by integrating the technology, business processes and communication of the entire business community to facilitate end-to-end supply chain visibility. This white paper will examine the current state of B2B communication; detail the steps needed to mitigate the challenges created by B2B; and outline the concepts behind Business Community Management as a new way to approach your business-to-business communication. |