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NPD Product Launch:

Sponsored by Genius Project

Delivering the Product to the People

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Overview:

This White paper will be focusing on the impact people have on the successful launch of a new product and the important role the effective planning of people and the projects they serve can impact a new product’s final acceptance in the marketplace.

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Planning the Launch: Opening the Gates to Success

Financial Impact - some considerations may include the impact on ROI, revenue growth, and marketshare

Customer Impact - some considerations may include the impact on customer experience, customer retention and market acceptance

Internal Operations - some considerations may include the impact on quality control, efficiency improvement, and business performance

Innovation and Lessons Learned - some considerations may include the impact on R&D, acquired expertise, and business alignment

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