Brought to you by:
FREE White Paper Download
This data may be used by the sponsor to provide you with information within the scope of this white paper. Any information you submit by this form will only be used for the purposes indicated. You can trust Advantage Business Media not to rent, sell, exchange, or give your information to any third party without permission.
FREE Manufacturing.net White Paper
NPD Product Launch:
Sponsored by Genius Project
Delivering the Product to the People
This White paper will be focusing on the impact people have on the successful launch of a new product and the important role the effective planning of people and the projects they serve can impact a new product’s final acceptance in the marketplace.
©2014 Advantage Business Media. All rights reserved.
Planning the Launch: Opening the Gates to Success
• Financial Impact - some considerations may include the impact on ROI, revenue growth, and marketshare
• Customer Impact - some considerations may include the impact on customer experience, customer retention and market acceptance
•Internal Operations - some considerations may include the impact on quality control, efficiency improvement, and business performance
•Innovation and Lessons Learned - some considerations may include the impact on R&D, acquired expertise, and business alignment