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NPD Prototyping:

Sponsored by Genius Project

Benchmarking the People behind the Products

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Overview:

This white paper will be focusing on the impact resources have on the prototyping stage in new product development projects and the future role project stakeholders can have on the final results of a new product’s success or failure.

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Product Prototyping: Mitigating Risk in NPD Projects

Scoping - Preliminary assessment of market conditions, technical feasibility, financial viability and overall risk of the selected product.

Building the Business Case - Detailed analysis of market conditions, technical feasibility, financial viability and overall risk; as well as the planning of production, distribution, concept testing and action

Development - Development of a working prototype and design, user case studies, customer feedback, production processes, supply chain processes, and product launch; as well as the review of product regulations and intellectual property.

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