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How Electrical Wholesalers Can Respond to the Diverse Needs of Buyers with More Potent E-Commerce Solutions
In the business-to-business (B2B) marketplace for the electrical industry, the identification, distribution, and sale of products requires exceptional precision to meet the requirements of manufacturers, retailers, building contractors, maintenance operators, and other specialty wholesalers.
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This paper summarizes the findings of the recently conducted Electrical Wholesaling E-Commerce Audit and:
Offers guidance on how electrical wholesalers can respond to the changing needs of their buyers and build robust, multi-channel E-Commerce solutions that are in line with customer expectations.
Outlines best practices for evaluating E-Commerce technology vendors.
Gives electrical wholesalers a checklist of key elements to look for in a platform that will deliver sustainable business benefits.