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THE CONSUMERIZATION
OF B2B
MULTI-CHANNEL COMMERCE

The “consumerization of IT” is a hot topic as organizations are under increasing pressure to open corporate networks to consumer devices and to allow access to social and other Web-based media. This consumerization effect is also emerging in B2B commerce, driven by a range of customer, cost, and market factors.

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This white paper examines opportunities for B2B organizations to leverage multi-channel commerce to:

Reduce costs by streamlining business operations.

Increase revenue by capturing new customer segments and market opportunities.

Increase conversion by benefiting from B2C best practices.

Increase customer satisfaction by delivering multi-channel convenience.

Represent complex and specialized products accurately and effectively.

Manage the complexity of B2B transactions.

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